What is Marketing Mix Modelling? In short – it’s is a technique to measure your marketing efforts. Through marketing mix modelling, we use advanced statistical techniques coupled with a deep understanding of your industry and market to measure the performance of your marketing mix. Our approach is customized to address your Read more…
Optimizing your media channels. Media fragmentation is increasing, the digital space is constantly evolving, and multi-screen interactions are changing consumer behaviour Marketers face the challenge of deciphering the role of each channel in the consumer purchase decision. Managing marketing in silos is no longer effective. Consumers are exposed to multiple Read more…
Web analytics is the measurement and analysis of data to inform an understanding of user behaviour across web pages. What different analytics platforms do, is that they measure user activity and behaviour on a website, for example: how many users visit, how long they stay, how many pages they visit, which Read more…
A marketing campaign dashboard is a powerful tool for any marketing manager to help achieve their set goals and KPIs. Whether it’s an marketing overview slide to present to your board of directors or just having a real-time overview of all the campaign metrics together with your sales data at Read more…