Why choose MarCom?

Because providing you with relevant business insights is our passion. We have helped scores of companies improve their sales across a variety of industries, from the automotive to the retail sectors. With more than 15 years of experience in analytics and BI, we have the best tools in the trade to help you improve your business.


With over 15 years of experience with analytics in marketing, sales and production, we help you see the inefficiencies in your activities and turn them into profitable actions. In recent years the number and scope of our clients have expanded and we work on a range of projects, both short and long term. That has given us a rich source of information about what works and what doesn’t work in different situations and circumstances


Every project is unique, but they all start with one thing in common. We want to know everything: where you started. Where you want to go next. What you value. The only way to solve a problem is to understand it from every angle. We immerse ourselves in our clients industries, learning through observation, interviews and analysis. When it comes time to sit down and solve the problem, we’re just as rigorous, testing solutions against real people to ensure we’re on the right path.

Tech & Analysis

In order to be efficient and up to date, we work with the current well-known products and languages, like in Business Intelligence – PowerBI, Qlik, Tableau. Using main languages like R, Python, SQL and VBA Most of our analytical focus has been on descriptive, predictive and prescriptive analysis models such as Marketing Mix Modelling, Attribution Modelling and Web Analytics but on suitable occasions we have taken on more complex projects.

About Us

Founded to deliver customised analytics that improve sales performance and marketing ROI, MarCom provides results-oriented marketing consulting for you to gain more impact from your marketing and sales programs and to improve your customer experiences. Our aim is to be the driving force of efficiency and sales within the Baltic region by bringing together creativity and experience in technology and data – with the purpose of building better futures for our people and clients.​

To give You a better example on the value we provide, below is a graph which can be adjusted by changing the slider positions and see the result below on how would it change your Profit, Cost and ROI.


Marketing Mix Modelling

What is Marketing Mix Modelling? In short – it’s is a technique to measure your marketing efforts. Through marketing mix modelling, we use advanced statistical techniques coupled with a deep understanding of your industry and market Read more…

Multi-Touch Attribution

Optimizing your media channels. Media fragmentation is increasing, the digital space is constantly evolving, and multi-screen interactions are changing consumer behaviour Marketers face the challenge of deciphering the role of each channel in the consumer Read more…

Web Analytics

Web analytics is the measurement and analysis of data to inform an understanding of user behaviour across web pages. What different analytics platforms do, is that they measure user activity and behaviour on a website, for Read more…

Marketing Campaign Dashboard

A marketing campaign dashboard is a powerful tool for any marketing manager to help achieve their set goals and KPIs. Whether it’s an marketing overview slide to present to your board of directors or just Read more…

Get in Touch

Find us at the office

Metalli 3, 10615 Tallinn, Estonia

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