{"id":44,"date":"2019-04-01T09:07:16","date_gmt":"2019-04-01T09:07:16","guid":{"rendered":"https:\/\/marcom.ee\/en\/?p=44"},"modified":"2019-06-25T09:08:11","modified_gmt":"2019-06-25T09:08:11","slug":"web-analytics","status":"publish","type":"post","link":"https:\/\/marcom.ee\/en\/web-analytics\/","title":{"rendered":"Web Analytics"},"content":{"rendered":"\n<p><strong>Web\nanalytics&nbsp;<\/strong>is the measurement and analysis of data to inform an\nunderstanding of user behaviour across web pages.<\/p>\n\n\n\n<p>What\ndifferent analytics platforms do, is that they measure user activity and\nbehaviour on a website, for example: how many users visit, how long they stay,\nhow many pages they visit, which pages they visit, and whether they arrive by\nfollowing a link or not.<\/p>\n\n\n\n<p>The\nimportance of web analytics is that they provide insights and data to measure\nand benchmark site performance which can be used to create a better user\nexperience for website visitors. And also to look at key performance indicators\nthat drive their business, such as purchase conversion rate.<\/p>\n\n\n\n<p>Using\ntools such as Google Analytics, Adobe and other providers to gather the\nwebsite\u2019s data together with Google Tag Manager which helps to implement\ndifferent tracking metrics on the customer\u2019s site, we have analysed and\noptimised numerous online campaigns and customer journeys.&nbsp;<\/p>\n\n\n\n<p>Through\nthe findings and with our help, our customers have been able to increase their\nweb goals and conversions, the key KPIs for the customer, which they have had\ndifficulty before.<\/p>\n\n\n\n<p>If you too want to get the clearer picture of your marketing, do get in contact \u2013\u00a0<strong>info@marcom.ee<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web analytics&nbsp;is the measurement and analysis of data to inform an understanding of user behaviour across web pages. What different analytics platforms do, is that they measure user activity and behaviour on a website, for example: how many users visit, how long they stay, how many pages they visit, which [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":1,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"predecessor-version":[{"id":45,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/posts\/44\/revisions\/45"}],"wp:attachment":[{"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}