{"id":34,"date":"2019-03-01T08:40:20","date_gmt":"2019-03-01T08:40:20","guid":{"rendered":"https:\/\/marcom.ee\/en\/?p=34"},"modified":"2019-07-05T10:45:52","modified_gmt":"2019-07-05T10:45:52","slug":"marketing-campaign-dashboard","status":"publish","type":"post","link":"https:\/\/marcom.ee\/en\/marketing-campaign-dashboard\/","title":{"rendered":"Marketing Campaign Dashboard"},"content":{"rendered":"\n<p>A\nmarketing campaign dashboard is a powerful tool for any marketing manager to\nhelp achieve their set goals and KPIs. Whether it\u2019s an marketing overview slide\nto present to your board of directors or just having a real-time overview of\nall the campaign metrics together with your sales data at all times, gives you\nand your media partner the agility to drive your media investments ROI.<\/p>\n\n\n\n<p>A similar dashboard can be configured for any kind of need and dataset you might have. Most commonly we have built marketing dashboards that combine datasets like: results from Facebook, Google Ads, Google Analytics, Adform, Kantar\/TNS EMOR, weather and sales data from clients themselves. As an extra step, if a customer has an active DMP strategy, the gathered segments and results could also be included.<br> <br> The example below is developed upon a Microsoft PowerBI platform but we do work on Qlik Sense\/View and Tableau as well.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/marcom.ee\/en\/wp-content\/uploads\/sites\/3\/2019\/07\/Marcom_dash.ex2_-1024x526.png\" alt=\"\" class=\"wp-image-101\" srcset=\"https:\/\/marcom.ee\/en\/wp-content\/uploads\/sites\/3\/2019\/07\/Marcom_dash.ex2_-1024x526.png 1024w, https:\/\/marcom.ee\/en\/wp-content\/uploads\/sites\/3\/2019\/07\/Marcom_dash.ex2_-300x154.png 300w, https:\/\/marcom.ee\/en\/wp-content\/uploads\/sites\/3\/2019\/07\/Marcom_dash.ex2_-768x394.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dashboards\nhelp to visualise the correlation between marketing activities and sales.\nWhether it\u2019s sending out email newsletters, investing into media or price\nadjustments \u2013 if the customer has a measured contact point, the path to\nconversion will be seen. The visualisation has helped many of our clients to\nunderstand their activities better than before \u2013 allocate media budgets towards\nmore measurable activities and get a better return for their investments.<\/p>\n\n\n\n<p><br>\nIf you want to know whether a dashboard would benefit you too \u2013 do contact us\nat&nbsp;<strong>info@marcom.ee<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A marketing campaign dashboard is a powerful tool for any marketing manager to help achieve their set goals and KPIs. Whether it\u2019s an marketing overview slide to present to your board of directors or just having a real-time overview of all the campaign metrics together with your sales data at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":2,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":102,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/posts\/34\/revisions\/102"}],"wp:attachment":[{"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcom.ee\/en\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}