{"id":89,"date":"2019-06-24T12:00:46","date_gmt":"2019-06-24T12:00:46","guid":{"rendered":"https:\/\/marcom.ee\/ee\/?p=89"},"modified":"2019-07-25T13:01:42","modified_gmt":"2019-07-25T13:01:42","slug":"veebianaluutika","status":"publish","type":"post","link":"https:\/\/marcom.ee\/ee\/veebianaluutika\/","title":{"rendered":"Veebianal\u00fc\u00fctika"},"content":{"rendered":"\t\t
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Veebiliikluse anal\u00fc\u00fcs on andmem\u00f5\u00f5de ja \u2013anal\u00fc\u00fcsi liik, mis annab \u00fclevaate\u00a0kasutaja k\u00e4itumismustritest\u00a0veebilehtedel.

<\/span>Erinevad anal\u00fc\u00fcsiplatvormid m\u00f5\u00f5davad kasutaja aktiivsust ja k\u00e4itumist\u00a0veebilehel, n\u00e4iteks:

<\/span>\u00b7\u00a0 \u00a0 \u00a0\u00a0kui palju kasutajaid lehte k\u00fclastab,

<\/span>\u00b7\u00a0 \u00a0 \u00a0\u00a0kui kaua nad seal aega veedavad,

<\/span>\u00b7\u00a0 \u00a0 \u00a0\u00a0kui mitut lehek\u00fclge k\u00fclastatakse,

<\/span>\u00b7\u00a0 \u00a0 \u00a0\u00a0millistel veebilehtedel k\u00e4iakse ning

<\/span>\u00b7\u00a0 \u00a0 \u00a0\u00a0kuidas sinna satuti (kas lingi kaudu v\u00f5i mitte)

<\/span>Veebianal\u00fc\u00fctika t\u00e4htsus seisneb andmete ja tervikliku \u00fclevaate jagamises,\u00a0mille abil m\u00f5\u00f5ta ja\u00a0benchmark\u2019ida\u00a0lehek\u00fclje\u00a0tulemusi, mida saab omakorda kasutada parema kasutajakogemuse loomiseks. Parem\u00a0kasutajakogemus suunab tarbijat liikuma kindlamalt l\u00f5ppeesm\u00e4rgini, olgu selleks\u00a0ost v\u00f5i allalaadimine.

<\/span>Lisaks v\u00f5imaldab veebianal\u00fc\u00fcs vaadata ettev\u00f5tte \u00e4ritegevuse tulemuslikkuse\u00a0v\u00f5tmen\u00e4itajaid (KPI, ingl\u00a0Key\u00a0Performance Indicator<\/em>), mis aitavad teadvustada veebiliikluse hetkeolukorda\u00a0ning muutustele \u2013 k\u00f5rgenenud\u00a0lehek\u00fcljelt lahkumine v\u00f5i langenud ostud \u2013 ka\u00a0operatiivselt reageerida.

<\/span>Kasutades tuntuimaid veebianal\u00fc\u00fctika platvorme nagu Google\u00a0Analytics, Adobe Analytics jt, oleme koost\u00f6\u00f6s\u00a0Google Tag Manageriga, mis aitab\u00a0meil erinevaid tegevusi veebilehel m\u00f5\u00f5ta, anal\u00fc\u00fcsinud ja optimeerinud\u00a0mitmeid\u00a0online-kampaaniaid ja -tarbijateekondi.\u00a0T\u00e4nu anal\u00fc\u00fcsileidudele ja meie abile on\u00a0Marcomi\u00a0\u00a0kliendid\u00a0suutnud kasvatada oma konversioone (ingl\u00a0conversions)\u00a0\u2013 kui \u00fcks olulisemaid v\u00f5tmem\u00f5\u00f5dikuid e. KPI\u2019sid\u00a0kliendi jaoks, mida on\u00a0varasemalt raske saavutada olnud.

<\/span>Kui ka Teie\u00a0\u00a0tahate oma turundusest selgemat pilti saada, v\u00f5tke meiega \u00fchendust:\u00a0info@marcom.ee<\/strong>

<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Veebiliikluse anal\u00fc\u00fcs on andmem\u00f5\u00f5de ja \u2013anal\u00fc\u00fcsi liik, mis annab \u00fclevaate kasutaja k\u00e4itumismustritest veebilehtedel. Erinevad anal\u00fc\u00fcsiplatvormid m\u00f5\u00f5davad kasutaja aktiivsust ja k\u00e4itumist veebilehel, n\u00e4iteks: \u00b7      kui palju kasutajaid lehte k\u00fclastab, \u00b7      kui kaua nad seal aega veedavad, \u00b7      kui mitut lehek\u00fclge k\u00fclastatakse, \u00b7      millistel veebilehtedel k\u00e4iakse ning \u00b7      kuidas sinna […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-uudised"],"_links":{"self":[{"href":"https:\/\/marcom.ee\/ee\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcom.ee\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcom.ee\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcom.ee\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marcom.ee\/ee\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":3,"href":"https:\/\/marcom.ee\/ee\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"predecessor-version":[{"id":92,"href":"https:\/\/marcom.ee\/ee\/wp-json\/wp\/v2\/posts\/89\/revisions\/92"}],"wp:attachment":[{"href":"https:\/\/marcom.ee\/ee\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcom.ee\/ee\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcom.ee\/ee\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}