{"id":84,"date":"2019-06-10T11:33:53","date_gmt":"2019-06-10T11:33:53","guid":{"rendered":"https:\/\/marcom.ee\/ee\/?p=84"},"modified":"2019-07-25T13:06:59","modified_gmt":"2019-07-25T13:06:59","slug":"turunduskampaania-dashboard","status":"publish","type":"post","link":"https:\/\/marcom.ee\/ee\/turunduskampaania-dashboard\/","title":{"rendered":"Turunduskampaania dashboard"},"content":{"rendered":"\t\t
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Turunduskampaania\u00a0<\/span>dashboard<\/span><\/em>\u00a0on iga turundusjuhi jaoks asendamatu<\/span>\u00a0<\/span>t\u00f6\u00f6riist, mis aitab olulisi KPI-sid (ingl<\/span>\u00a0<\/span>Key<\/span>\u00a0<\/span>Performance Indicator<\/span><\/em>) ja turundustulemusi alati k\u00e4ttesaadavana hoida.<\/span>\u00a0<\/span>Vahet pole, kas tegu on juhatusele<\/span>\u00a0<\/span>turundus\u00fclevaate tegemise v\u00f5i lihtsalt reaalajas<\/span>\u00a0<\/span>kampaaniatulemuste kuvamisega t\u00f6\u00f6 hindamiseks,\u00a0<\/span>dashboard<\/span><\/em>\u00a0<\/span>annab Teile ja Teie meediapartneritele v\u00f5imekuse parandada<\/span>\u00a0<\/span>Teie meediainvesteeringute ROI-d.<\/span>

Dashboard<\/span><\/em>\u2019i<\/span>\u00a0<\/span>saab kohandada vastavalt ettev\u00f5tte vajadusele. Olgu andmed automaatselt<\/span>\u00a0<\/span>uuenevad Facebookist<\/span>\u00a0<\/span>ja Google\u2019ist v\u00f5i manuaalselt lisatavad Excelist, saame Teie<\/span>\u00a0<\/span>andmed 24\/7 ligip\u00e4\u00e4setavale\u00a0<\/span>dashboard<\/span><\/em>\u2019ile<\/span>\u00a0<\/span>kuvada.\u00a0<\/span>

K\u00f5ige tavalisem turundus-<\/span>dashboard<\/span><\/em>, mida loome, \u00fchendab endas<\/span>\u00a0<\/span>mitmeid andmestikke: tulemused<\/span>\u00a0<\/span>Facebookist, Google Ads platvormilt, Google<\/span>\u00a0<\/span>Analyticsist, Adformist, Kantar\/TNS EMOR andmebaasidest,<\/span>\u00a0<\/span>ilmaandmed ning ka<\/span>\u00a0<\/span>kliendi enda kogutud m\u00fc\u00fcgiandmed. Lisav\u00e4\u00e4rtusena saab\u00a0<\/span>dashboard<\/span>\u2019ile lisada ka<\/span>\u00a0<\/span>andmehaldus platvormist DMP (ingl D<\/em><\/span>ata Management Platform<\/em>)<\/span>\u00a0<\/span>kogutud segmendid ja tulemused.<\/span>

J\u00e4rgnev n\u00e4ide on<\/span>\u00a0<\/span>tehtud Microsoft PowerBI programmiga, kuid kasutame enda t\u00f6\u00f6s ka teisi<\/span>\u00a0<\/span>programme, n\u00e4iteks<\/span>\u00a0<\/span>Qlik Sense\/View ja Tableau.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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